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TV... off 'n' on

How does TV affect your child? | Advertising | Violence | Understanding others | How to manage the TV at home | When watching TV

Television and videos entertain us all, but for children they also provide a window to the world. That world influences their development. They take in messages about lifestyles and behaviour. Sometimes the harsh realities of life can give messages that are harmful to their development. They can also have positive experiences and be shown responsible ways of acting in the world.

How does TV affect your child?

Children's reactions differ and it is not possible to work out exactly how each child will be affected by what they see on TV, but your child's age and stage of development will make a big difference.

The extent to which your children's behaviour, beliefs and outlook on life are affected by what they watch is influenced by how real they believe the television program to be.

Children judge whether a program is real in three ways.

  1. They recognise things and people on TV which they have experienced. "It is real because there is a dog in the program like mine."
  2. They think programs are 'unreal' if they clash with their experiences. "People don't really have special magic by wriggling their nose."
  3. They understand how programs are made. "I know how cartoons are made" or "I know that the people are actors." Nine to 10 year olds are much clearer about people playing a part, whereas six to seven year olds can believe TV families are real families or Sesame Street is a real street in the USA.

Advertising

Advertising influences children. Most children under eight years believe what the ads tell them. Children eight to 10 years are aware that ads don't always tell the whole truth, but are not sure how to judge.

Children with little understanding of language can get the wrong meaning, such as thinking Good to eat, or Fruit flavoured means Good for me.

You can help your child learn about advertising by talking about what they see on TV, how the ad might have been made and looking at the product in real life.

Violence

While there are different views about how much violence on TV is harmful to children, we do know the evidence says that seeing violence repeatedly on TV has an impact:

Understanding others

Children need to understand and enjoy the mixture of differences in lifestyles and traditions that make up our country and our world. Children are not born with prejudices ... they learn them from the people around them.

Television can introduce children to stories, traditions and songs. The kinds of messages children get from TV will affect how they think of others.

As early as six months of age, infants notice skin differences and by their second year, they start to question how people are alike and different. Between two and a half and three and a half years, children begin to absorb the messages from parents, neighbours, friends, books and television about people from other races.

How to manage the TV at home

TV can interfere with the routine in your home, such as getting ready for school, bedtimes, mealtimes, visitors and homework.

When watching TV

Last updated: 20 June 2008.