Resources

Campaign tagline

• You could be a foster carer

Supporting messages

• You don’t need to have it all figured out.
• There’s support, training and flexible care options to fit your life.
• The journey to become foster carers is clear and guided, there are flexible care options and services to support your family every step of the way.
• Children and young people in care just need you.

Call to action

• Search ‘Foster care QLD’
• Learn more about becoming foster carers by visiting www.qld.gov.au/fostercare or phoning a recruitment service on 1300 550 877.

• ‘You could be a foster carer’ campaign images cannot be used after May 2027 due to licensing restrictions.
• The content and images can be used for organic social media promotion only and cannot be used for advertising.
• The social media content can be published, as is, on your social media channels as organic content — it cannot be rewritten.
• The social media tiles can be published on your social media channels organically but cannot be modified in any way. This includes adding branding or logos to the image, or removing the Queensland Government coat of arms.

Services can share organic content published on the Department of Families, Seniors, Disability Services and Child Safety’s social media channels:

• Child and Family Queensland Facebook - www.facebook.com/childfamilyqld
• Department of Families, Seniors, Disability Services and Child Safety LinkedIn - www.linkedin.com/company/fsdscs

Links to recent social posts:

Facebook

• Campaign post 1
• Campaign post 2 reel
• Campaign post 3 reel

LinkedIn

• Campaign post 1

Note: images cannot be used after May 2027.

Facebook

Post content:

Thinking about becoming foster carers?

You don’t need to have it all figured out.

The journey to become foster carers is clear and guided, there are flexible care options and services to support your family every step of the way.

Children and young people in care just need you.

Learn more about becoming foster carers by visiting www.qld.gov.au/fostercare or phoning the Foster Carer Recruitment Line on 1300 550 877.

• While we cannot supply the MP4 files for the videos, you can share the videos directly to your Facebook page from our Facebook playlist. Choose the video you wish to share from the playlist, select the ‘…’ button and select ‘Copy link’. You may post this link into your post and the video will play automatically.
• These videos can be shown at information sessions or community events.

Foster carers play an important role by providing children and young people with a stable and supportive environment when they are unable to live safely at home.

It’s normal to have questions if you’re considering becoming a foster carer. The good news is you don’t need to have it all figured out.

There’s support, training and flexible care options. Carers also receive financial support, including a fortnightly allowance to help meet the day-to-day costs of caring.

[Insert service name] can answer your questions and support you through the application process.

Children and young people in care just need you.

Learn more about becoming a foster carer by visiting www.qld.gov.au/fostercare or phoning a recruitment service on 1300 550 877.

Campaign postcards

Foster carer recruitment campaign postcards will be provided to services. As noted above, postcards should not be distributed after May 2027. Additional postcards may be ordered via CarerCommunication@families.qld.gov.au.

‘Become a foster carer’ brochure and booklet

Two non-campaign branded resources have been produced to support foster carer recruitment.

The ‘Become a foster carer’ resources will be distributed to foster care recruitment services to support their local recruitment activities:

• Fold-out (DL) brochure to be used at community events and other promotions as an easy take-away resource.
• A5 brochure with more detailed information to be provided to people who have completed an Expression of Interest (EOI) or people seeking more specific information to support their decision making. These can be posted to people who submit an EOI or emailed.

There are no time limits on the use of these resources.

A pull-up banner is also available for each service.

Additional resources may be ordered via CarerCommunication@families.qld.gov.au.

Download digital copies of the brochure and booklet below.